Brown County White Label SEO: Affluent Clients, Room to Price
Households in Brown County bring in $77,645 at the median, which gives an agency room to price its own retail offer. This page uses public Census figures to look at Brown County white label SEO: who you could approach, which categories lead and where the pages would go. Clients stay yours: the work is done under your brand, the reports are yours to send, and the start is $1,250 for each client signed.
The county at a glance
Brown County's Opportunity Profile in Numbers
Local Reseller Opportunity Index
57.5/ 100
Places 677 out of 1,822 counties past the 20,000-resident mark, and 314 of the 400 markets on this site. A higher score means more small employers, more buyers, more towns and more income to work with. How the score is built
Six public Census measures feed the Local Reseller Opportunity Index (LROI), a 0 to 100 score that asks one question of each county: how good a place is it for an agency to resell SEO, judged by small employers, SEO-buying categories, towns, income, new openings and crowding? Brown County scores 57.5, which is above the middle.
Past the headline score, Brown County turns out to be a county with many towns of real size, and also a large market by population. Each bar below sets one measure against every county of 20,000 or more residents.
- Employers with a very small payroll, per 1,000 residents 3.2 Near the middle: 47th percentile
- Home-service, legal, medical, real estate and auto locations per 10,000 residents 24.8 Near the middle: 47th percentile
- Communities with over 2,500 residents 10 Many towns: 93rd percentile
- Typical household income (2023 est.) $77,645 High side: 75th percentile
- Net change in employer locations, 2017 to 2022 +1.2% Below-average pace: 39th percentile
- Buyer-category density, average percentile 52 Near the middle: 55th percentile
- Permitted housing units in 2025, per 10,000 residents 44.4 Brisk permitting: 69th percentile
- Residents gained or lost since the 2020 Census +1% Near the middle: 51st percentile
Bars place Brown County among 1,822 counties of 20,000 or more residents, as the fraction of them with a lower value. Sources: business counts and staff sizes from County Business Patterns, 2017 and 2022, Census population estimates (2023), SAIPE income estimates for 2023, and the Building Permits Survey for new homes.
Income and margin
$77,645 Households and What It Means for Retail Pricing
Median household income in Brown County is $77,645, higher than 75% of counties. Residents with that kind of budget tend to compare providers before they call, and local business owners there tend to have budgets of their own, which leaves more room for an agency to set a retail SEO price it is happy with.
Towns are plentiful too: 10 places above 2,500 residents, more than in 93% of counties. The county is big too, with 271,417 residents. For reseller SEO for Brown County web designers, the practical effect is a prospecting order: insurance and accounting firms ahead of home-service firms and the other five groups behind them.
The raw picture: 6,662 employer locations (871 of them under 10 staff) employing 142,524 people, 271,417 residents and a $77,645 median household income. Population has moved +1% since the 2020 Census.
None of this tells you how many owners in Brown County want SEO; it tells you how many exist, which is the part Census files can answer.
Seven groups
A Prospecting Order for Brown County White Label SEO
Seven groups of local businesses, ranked for Brown County by the number of locations under 10 staff and by density compared with the median county. The notes translate that into a prospecting order.
| Group, ranked | Reading for this county |
|---|---|
| 1. Insurance and accounting firms | Typical density (1.2x) across 159 locations, 134 of them under 10 staff. The count has fallen 11.2% since 2017. These offices sell on trust, so pages that answer local questions suit them. |
| 2. Home services | 234 locations (164 under 10 staff), about typical for density at 1.0x. The count is steady at +7.3% since 2017. Service-area businesses like these usually want to be found in every town their trucks reach. |
| 3. Landscaping and cleaning firms | Near the county norm (1.2x), with 154 locations and 125 of them small. The count is up 18.5% since 2017. These are service-area firms that sell by season and by neighborhood. |
| 4. Dental and medical practices | Typical density (1.2x) across 212 locations, 111 of them under 10 staff. The count is steady at +1.9% since 2017. Patients check local practices before they book, so listings and pages are an easy talking point. |
| 5. Real estate offices | 93 locations, 87 with fewer than 10 staff, at 1.4x the typical county's density. The count is up 55% since 2017. Offices sell on local knowledge, which suits pages written for each community. |
| 6. Auto repair shops | Typical density (1.0x) across 67 locations, 58 of them under 10 staff. The count has fallen 8.2% since 2017. Repair services (brakes, tires, inspections) become distinct pages. |
| 7. Law offices | Near the county norm (0.9x), with 67 locations and 56 of them small. The count is steady at -6.9% since 2017. Practice areas and cities translate into pages one for one. |
The order tilts toward groups with more small locations and denser fields than a typical county; it reflects supply, not demand. How groups are ranked
The top three client types add up to 423 locations with fewer than 10 staff in Brown County. Insurance and accounting firms lead because of density, not because anyone has proved they will buy, and an agency that already has a client among remodelers, roofers, electricians and plumbing and HVAC firms may sensibly start there.
Page targets
The Communities Inside Brown County
Population by named place in Brown County, largest first. A local service client typically needs pages for the towns it serves, which makes this list the starting point for scoping.
| No. | Community | Residents (2023 est.) | Percent of the county |
|---|---|---|---|
| 1 | Green Bay | 105,744 | 39% |
| 2 | De Pere | 25,348 | 9% |
| 3 | Howard (part) | 20,775 | 8% |
| 4 | Ashwaubenon | 16,986 | 6% |
| 5 | Bellevue | 16,730 | 6% |
| 6 | Allouez | 13,839 | 5% |
Census Bureau estimates; a place may be a city, a town or a census-designated place. Where a city is split between counties, only the residents living in Brown County are listed.
Green Bay leads with 39% of residents, yet 9 other places pass 2,500, so reaching customers across Brown County means looking beyond the biggest town. As a rough illustration, a client that sells six services in each of the 10 places above 2,500 residents would have 60 service-and-town combinations; the startup fee covers the design, development and optimization of up to about 1,000 landing pages per client.
Business mix
The Whole Business Mix in Brown County
Every category in our Census data, with the share of small locations broken out. Restaurants and salons do not count toward LROI, but they are part of the roster for plenty of agencies.
| # | Category | All employer sites | Under 10 staff | Per 10k, with multiple | Since 2017 |
|---|---|---|---|---|---|
| 1 | Sit-down restaurants | 200 | 63 | 7.4 (1.1x) | -5.7% |
| 2 | Insurance agencies | 132 | 116 | 4.9 (1.4x) | -12% |
| 3 | Physician practices | 110 | 61 | 4.1 (1.0x) | +0.9% |
| 4 | Dental offices | 102 | 50 | 3.8 (1.4x) | +3% |
| 5 | Landscapers | 94 | 79 | 3.5 (1.1x) | +32.4% |
| 6 | Real estate offices | 93 | 87 | 3.4 (1.4x) | +55% |
| 7 | Plumbing and HVAC firms | 87 | 48 | 3.2 (1.0x) | -2.2% |
| 8 | Beauty salons | 84 | 73 | 3.1 (1.9x) | -7.7% |
| 9 | Home remodelers | 75 | 67 | 2.8 (0.9x) | +38.9% |
| 10 | Law offices | 67 | 56 | 2.5 (0.9x) | -6.9% |
| 11 | Auto repair shops | 67 | 58 | 2.5 (1.0x) | -8.2% |
| 12 | Cleaning firms | 60 | 46 | 2.2 (1.5x) | +1.7% |
| 13 | Electricians | 54 | 35 | 2.0 (0.9x) | -3.6% |
| 14 | Accounting firms | 27 | 18 | 1.0 (0.8x) | -6.9% |
| 15 | Roofers | 18 | 14 | 0.7 (1.1x) | -5.3% |
Fifteen categories, biggest first. Each bracketed multiple compares Brown County's density per 10,000 residents with the median county, where anything below 1.0x is lighter than usual. County Business Patterns (2017, 2022); one-person businesses without staff are not in it. About these counts
Restaurants (200) lead the count in Brown County, with insurance agencies (132) and physician practices (110) behind. The most crowded categories, against the typical county, are salons at 1.9x and cleaning firms at 1.5x. Law offices are comparatively few (0.9x typical), so each one that signs is competing with fewer neighbors. The fastest-growing category is real estate offices, up 55% since 2017 to 93 locations. Restaurants moved the other way, down 5.7% since 2017.
Housing permits
Brown County Builds Less Than It Did in 2024
Each bar is the count of housing units cleared for construction that year. The yearly county permit files and a matching January to August comparison are Census Bureau products. Not every permit ends in a completed home.
Permits peaked at 1,587 units in 2024 and landed at 1,204 in 2025, 24% lower, which is still 44.4 per 10,000 residents. Through August 2026, 1,204 units were approved against 749 in the same months of 2025 (+60.7%).
Housing-linked categories here include real estate offices at 1.4x typical. Their sales cycle follows construction, which is a useful thing to bring up when pitching them.
Similar markets
Which Counties Look Like Brown County?
Look-alikes give a feel for what a similar market looks like in the numbers, which helps when you are sizing up the field.
| Look-alike county | LROI | Headcount | Median household income | Employer locations since 2017 | Small employers per 1,000 residents |
|---|---|---|---|---|---|
| Brown County, WI (the page you are reading) | 57.5 | 271,417 | $77,645 | +1.2% | 3.2 |
| Jefferson County, MO | 57.6 | 231,230 | $81,517 | -1.1% | 3.4 |
| Washtenaw County, MI | 56.7 | 365,536 | $84,704 | 0% | 3.3 |
| Racine County, WI | 62.0 | 196,613 | $74,555 | +2.1% | 3.5 |
| Northampton County, PA | 63.6 | 319,091 | $84,051 | +2% | 3.7 |
| Berks County, PA | 60.5 | 432,821 | $75,655 | +0.9% | 3.5 |
| Lorain County, OH | 51.2 | 317,910 | $75,496 | +0.7% | 3.1 |
Chosen from 400 markets as the six nearest on population, income, LROI, small employers, growth, towns and buyer density. See the scorecard for data sources.
Jefferson County, MO is the nearest match (57.6 against 57.5 for Brown County); Lorain County, OH (51.2) is the loosest of the six. A matching profile is a reference, not a promise.
Fee math
Margin Calculator for Private Label SEO in Brown County
Whether Brown County is worth your time depends on the spread between your retail price and our wholesale fee. Set the figures that fit your agency and read off the margin.
Fees and volume tiers
Fees by Roster Size for SEO Fulfillment for Brown County Agencies
Each client starts with a $1,250 campaign creation fee, and the $300 monthly fee begins only after the client has 100 or more keywords on page 1. Volume brings 10% off at 10 clients and 20% off at 20; the program asks for at least two. Reports are white-labeled with your brand, a dedicated account manager supports you, and we do not contact your client unless you ask.
| Clients on your list | Portion of small buyers | Campaign creation total | Monthly fees at 100+ keywords on page 1 |
|---|---|---|---|
| 2 clients | 1 in 238 | $2,500 | $600 |
| 5 clients | 1 in 95 | $6,250 | $1,500 |
| 10 clients (10% off) | 1 in 48 | $11,250 | $2,700 |
| 20 clients (20% off) | 1 in 24 | $20,000 | $4,800 |
Totals use $1,250 startup and $300 monthly per client, the latter billed only after 100 or more keywords reach page 1. Ten clients earn 10% off and twenty earn 20% off both fees, and two is the minimum. The share column divides your roster into this county's small buyer-category locations (home services, law, dental and medical, real estate, auto). Request the pricing sheet
For scale: Brown County has 476 locations with fewer than 10 staff in the SEO-buying categories. Ten clients would be about one in every 48 of them, and twenty about one in 24.
FAQ
Questions From Agencies Weighing SEO Fulfillment for Brown County Agencies
What does the local data say about white label SEO in Brown County?
Brown County has 6,662 employer locations, 871 of them with fewer than 10 staff, and 673 in the categories that most often buy local SEO. Its LROI of 57.5 ranks 677 of 1,822 counties with 20,000 or more residents and 314 of 400 on this site. The data counts businesses; it does not say how many want SEO.
What should an agency charge clients in Brown County?
That is your decision: our side is $1,250 to start and $300 a month per client once 100 or more of the client's keywords are on page 1. For context, median household income in Brown County is $77,645, above 75% of counties, and 68.6% of employer locations have fewer than 10 staff.
How many town pages might one client in Brown County need?
It depends on where the client works. Brown County has 10 places above 2,500 residents and 8 above 10,000, led by Green Bay, De Pere, Howard. A client selling six services across all 10 would have 60 service-and-town combinations, well within the roughly 1,000 pages the startup fee covers per client.
Where would you start prospecting in Brown County?
On counts and density, insurance and accounting firms lead in Brown County with 134 small locations, followed by home-service firms (164) and landscaping and cleaning firms (125). That is a starting order and no more.
Will prospects in Brown County feel crowded by competitors?
Brown County's nine buyer categories average the 52nd percentile for density, and the most crowded are dental offices and real estate offices. Owners surrounded by rivals may be more receptive when SEO comes up. Salons run 1.9x the typical county.
Are new employers opening in Brown County?
Employer locations went from 6,580 in 2017 to 6,662 in 2022, a rise of 1.2%, slower than 61% of counties. The SEO-buying categories moved +6.7% over the same years. With few openings, the clients are mostly the existing businesses, and keeping them matters most.
What do Brown County's closest look-alikes show?
Jefferson County, MO (57.6), Washtenaw County, MI (56.7) and Racine County, WI (62.0) are the three nearest, against 57.5 for Brown County. All six look-alikes are in the table above.
Could an agency in Brown County also serve nearby counties?
GetPhound describes the program as built for local, regional and national businesses, so a roster does not have to stop at the county line. The closest markets on this site are Outagamie County, WI (23 miles, 193,234 residents, LROI 76.8), Kewaunee County, WI (28 miles, 20,690 residents, LROI 48.9) and Calumet County, WI (29 miles, 53,199 residents, LROI 62.1).
Close by
Counties Close to Brown County
Counties that border or sit near Brown County, with the miles between their centers:
- Outagamie County, WI, 23 miles out, 193,234 residents, score 76.8
- Kewaunee County, WI: 20,690 residents, scoring 48.9, 28 miles away
- Calumet County, WI: 53,199 residents, scoring 62.1, 29 miles away
- Manitowoc County, WI: 81,331 residents, scoring 45.4, 30 miles away
Talk to Us
Ready to Talk Through White Label SEO Services for Brown County Agencies?
A short conversation is enough to decide whether insurance and accounting firms should be your first push in Brown County. Use the white label pricing page, phone 610-825-4363 or email hello@getphound.com.