Horry County White Label SEO: New Homes, New Home-Service Clients
Home building is brisk in Horry County (163.8 permitted units per 10,000 residents), which keeps contractors hunting for customers. If you are considering white label SEO providers for Horry County marketing agencies, this is the county in numbers, set beside the wholesale fees you would pay. You keep the client and set your own retail price; we build the pages and the white-labeled reports. The startup fee is $1,250 per client.
The building pipeline
New Homes Bring New Home-Service Clients
New homes are going up fast in Horry County (163.8 per 10,000 residents permitted in 2025, quicker than 99% of counties). A new neighborhood means new households with no favorite plumber or electrician, and an agency whose contractor clients are findable gets the first call.
New openings add to the picture, with employer locations up 13.4% since 2017. Small employers (under 10 staff) number 2,007, 5 per 1,000 residents, ahead of 87% of counties. Where reseller SEO for Horry County web designers should start follows from that mix: the client types below put real estate offices and landscaping and cleaning firms first.
The raw picture: 10,313 employer locations (2,007 of them under 10 staff) employing 118,467 people, 397,478 residents and a $68,684 median household income. Population has moved +13.2% since the 2020 Census.
76% of Horry County's residents, 300,472 people, live beyond the limits of any named place, a reminder that not every client's customers use a town in their searches.
None of this tells you how many owners in Horry County want SEO; it tells you how many exist, which is the part Census files can answer.
Six measures
Horry County's Opportunity Profile in Numbers
Local Reseller Opportunity Index
80.1/ 100
Stands at 166 out of 1,822 counties past the 20,000-resident mark, and 115 of the 400 markets on this site. Scores climb with the supply of small employers, SEO-buying categories, towns, income and growth. The formula
Six public Census measures feed the Local Reseller Opportunity Index (LROI), a 0 to 100 score that asks one question of each county: how good a place is it for an agency to resell SEO, judged by small employers, SEO-buying categories, towns, income, new openings and crowding? Horry County scores 80.1, which is well above the middle.
Two traits stand out in Horry County: it is a county where new employer locations have been opening quickly, and it is a county with an unusually large number of small employers for its population. Each bar below sets one measure against every county of 20,000 or more residents.
- Small employers (payroll under ten) for every 1,000 residents 5 Many: 87th percentile
- Core buyer-category locations per 10,000 residents 38 Plentiful: 87th percentile
- Named places above 2,500 residents 5 Town-rich: 80th percentile
- Median household income (2023 est.) $68,684 Near the middle: 56th percentile
- Net change in employer locations, 2017 to 2022 +13.4% Above-average pace: 90th percentile
- Average crowding percentile of the nine buyer categories 60 Crowded: 71st percentile
- Homes permitted in 2025 per 10,000 residents 163.8 Heavy building: 99th percentile
- Population change from 2020 +13.2% Faster than the field: 99th percentile
The percentile bars compare Horry County with each of the 1,822 counties above the 20,000-resident cutoff. Sources: business counts and staff sizes from County Business Patterns, 2017 and 2022, the 2023 Census population estimates, SAIPE (2023) for income, and the Building Permits Survey for new homes.
Where residents live
Horry County Place by Place: Who Lives Where
Horry County's largest cities, towns and census-designated places. Each is a group of searchers who describe where they live by name.
| Rank | City or town | 2023 population estimate | Percent of the county |
|---|---|---|---|
| 1 | Myrtle Beach | 39,697 | 10% |
| 2 | Conway | 27,985 | 7% |
| 3 | North Myrtle Beach | 20,303 | 5% |
| 4 | Surfside Beach | 4,321 | 1% |
| 5 | Loris | 2,749 | 1% |
| 6 | Aynor | 1,051 | 0% |
Census Bureau estimates; a place may be a city, a town or a census-designated place. Where a city is split between counties, only the residents living in Horry County are listed.
Myrtle Beach leads with 10% of residents, yet 4 other places pass 2,500, so reaching customers across Horry County means looking beyond the biggest town. As a rough illustration, a client that sells six services in each of the 5 places above 2,500 residents would have 30 service-and-town combinations; the startup fee covers the design, development and optimization of up to about 1,000 landing pages per client.
Client types
Seven Client Types Ranked for Private Label SEO in Horry County
We sort Horry County's employer locations into seven client types, rank them by how many small shops they hold and how dense they are against the typical county, and note what that suggests for a reseller.
| Where to prospect | The county in numbers |
|---|---|
| 1. Real estate offices | 501 locations, 470 with fewer than 10 staff, at 5.0x the typical county's density. The count is up 64.8% since 2017. Offices sell on local knowledge, which suits pages written for each community. |
| 2. Landscaping and cleaning firms | 315 locations, 258 with fewer than 10 staff, at 1.6x the typical county's density. The count is up 22.1% since 2017. Their service lists turn directly into pages by service and by town. |
| 3. Home services | 393 locations (322 under 10 staff), about typical for density at 1.1x. The count is up 15.2% since 2017. Each trade splits into services that map directly onto separate pages. |
| 4. Dental and medical practices | 252 of the 347 locations here are under 10 staff, and density runs 1.3x the typical county. The count is steady at -0.6% since 2017. Patients check local practices before they book, so listings and pages are an easy talking point. |
| 5. Law offices | 161 of the 197 locations here are under 10 staff, and density runs 1.7x the typical county. The count is steady at +2.6% since 2017. Firms often want a page per practice area for each city they serve. |
| 6. Insurance and accounting firms | Typical density (1.0x) across 195 locations, 166 of them under 10 staff. The count is up 8.9% since 2017. These offices sell on trust, so pages that answer local questions suit them. |
| 7. Auto repair shops | Fewer than in most counties (0.7x typical), 71 locations in all and 68 small ones. The count is steady at +1.4% since 2017. A shop depends on nearby drivers who search by service and by town. |
Ranks come from counts and density in public data and say nothing about how many owners want SEO. Method
Put differently, 1,050 small locations sit in the three best-ranked groups. The order is built from counts and density, so it favors where prospects are plentiful; your own contacts and references should override it whenever they point somewhere else.
Fifteen categories
Horry County's 10,313 Employer Locations, Category by Category
Every category in our Census data, with the share of small locations broken out. Restaurants and salons do not count toward LROI, but they are part of the roster for a lot of agencies.
| Rank | Kind of business | Locations | Small ones | Per 10,000 residents (vs. typical) | Change |
|---|---|---|---|---|---|
| 1 | Sit-down restaurants | 578 | 219 | 14.5 (2.2x) | +2.3% |
| 2 | Real estate offices | 501 | 470 | 12.6 (5.1x) | +64.8% |
| 3 | Physician practices | 257 | 197 | 6.5 (1.6x) | -1.2% |
| 4 | Law offices | 197 | 161 | 5.0 (1.7x) | +2.6% |
| 5 | Landscapers | 195 | 164 | 4.9 (1.5x) | +16.8% |
| 6 | Plumbing and HVAC firms | 158 | 126 | 4.0 (1.2x) | +0.6% |
| 7 | Insurance agencies | 138 | 121 | 3.5 (1.0x) | +16.9% |
| 8 | Home remodelers | 130 | 117 | 3.3 (1.1x) | +41.3% |
| 9 | Cleaning firms | 120 | 94 | 3.0 (2.0x) | +31.9% |
| 10 | Beauty salons | 100 | 91 | 2.5 (1.6x) | +25% |
| 11 | Dental offices | 90 | 55 | 2.3 (0.8x) | +1.1% |
| 12 | Electricians | 84 | 67 | 2.1 (0.9x) | +31.3% |
| 13 | Auto repair shops | 71 | 68 | 1.8 (0.7x) | +1.4% |
| 14 | Accounting firms | 57 | 45 | 1.4 (1.2x) | -6.6% |
| 15 | Roofers | 21 | 12 | 0.5 (0.9x) | -25% |
The table covers fifteen categories in order of how many employer locations Horry County has; the bracketed multiple is density against the median county. Employer locations only, from County Business Patterns for 2017 and 2022. Method
Restaurants (578) lead the count in Horry County, with real estate offices (501) and physician practices (257) behind. The most crowded categories, against the typical county, are real estate offices at 5.1x and restaurants at 2.2x. Auto repair shops are comparatively few (0.7x typical), so each one that signs is competing with fewer neighbors. The fastest-growing category is real estate offices, up 64.8% since 2017 to 501 locations. Physician practices moved the other way, down 1.2% since 2017.
The price schedule
What SEO Fulfillment for Horry County Agencies Costs at 2, 5, 10 and 20 Clients
Fees are per client and are the same whichever county the client is in: a $1,250 startup, then $300 a month once 100 or more of that client's keywords are on page 1 of Google. Discounts apply to both fees, 10% from 10 clients and 20% from 20, and the minimum is two. Monthly reporting carries your name, an account manager handles onboarding and support, and your clients are yours alone: we stay out of the conversation unless asked.
| Clients on your list | Share of local small SEO buyers | Startup fees, with discount | Recurring fees after the condition is met |
|---|---|---|---|
| 2 clients | 1 in 637 | $2,500 | $600 |
| 5 clients | 1 in 255 | $6,250 | $1,500 |
| 10 clients (10% off) | 1 in 127 | $11,250 | $2,700 |
| 20 clients (20% off) | 1 in 64 | $20,000 | $4,800 |
Fees listed per client: $1,250 to start, then $300 monthly beginning when the client has 100+ keywords on page 1. Volume discounts (10% at 10 clients, 20% at 20) cover startup and monthly fees; the program requires two clients. Share column: the roster divided into the locations under 10 staff in this county's home-service, legal, medical, real estate and auto categories. Request the pricing sheet
Set against Horry County's 1,273 small home-service, legal, medical, real estate and auto locations, the volume tiers look like this: ten clients is roughly one in 127, twenty one in 64.
Do the arithmetic
Work Out Your Margin on Private Label SEO in Horry County
Type the price you would charge a client and the number of clients you expect to sign. The calculator takes our fees from the schedule above, applies the volume discount and shows your monthly margin and how long the startup fees take to recover.
The building pipeline
About 6,511 Units a Year: A Steady Pipeline in Horry County
Figures are housing units authorized for construction. Source: the Census Bureau permit survey, with a January to August comparison for this year. A permit is approval to build, not a finished home.
6,511 units were permitted in 2025 against 6,970 in 2021, a -7% change and 163.8 per 10,000 residents. Through August 2026, 4,423 units were approved against 4,827 in the same months of 2025 (-8.4%).
For a reseller, the relevant groups are the housing-linked ones: real estate offices (5.1x typical density). A contractor whose work depends on new households has a direct reason to care whether customers can find the business.
Look-alike counties
Horry County Next to Its Closest Matches
Horry County beside the counties it most resembles; a reference point, not a forecast.
| Comparable county | Opportunity score | Residents | Median household income | Change in employers, 2017 to now | Small-employer density |
|---|---|---|---|---|---|
| Horry County, SC (the page you are reading) | 80.1 | 397,478 | $68,684 | +13.4% | 5 |
| Chatham County, GA | 80.8 | 303,655 | $70,556 | +12.7% | 4.6 |
| Greenville County, SC | 81.0 | 558,036 | $76,281 | +13.5% | 4.5 |
| Marion County, OR | 82.0 | 346,741 | $73,210 | +9.7% | 4.7 |
| Volusia County, FL | 81.6 | 590,357 | $66,111 | +10.8% | 4.9 |
| Baldwin County, AL | 85.3 | 253,507 | $74,248 | +16% | 4.7 |
| Spokane County, WA | 80.8 | 551,455 | $73,380 | +8% | 4.5 |
Matches come from the 400 markets on this site: the six whose size, income, score, small-employer density, growth, towns and buyer-category density sit closest to this county. Sources are listed under the scorecard.
Chatham County, GA is the nearest match (80.8 against 80.1 for Horry County); Spokane County, WA (80.8) is the loosest of the six. A matching profile is a reference, not a promise.
Before you sign
SEO Fulfillment for Horry County Agencies: Questions the Numbers Can Answer
What does the local data say about white label SEO in Horry County?
Horry County has 10,313 employer locations, 2,007 of them with fewer than 10 staff, and 1,509 in the categories that most often buy local SEO. Its LROI of 80.1 ranks 166 of 1,822 counties with 20,000 or more residents and 115 of 400 on this site. The data counts businesses; it does not say how many want SEO.
Could an agency in Horry County also serve nearby counties?
GetPhound describes the program as built for local, regional and national businesses, so a roster does not have to stop at the county line. The closest markets on this site are Marion County, SC (25 miles, 28,508 residents, LROI 12.0), Columbus County, NC (31 miles, 50,121 residents, LROI 24.3) and Georgetown County, SC (39 miles, 65,731 residents, LROI 78.9).
Are new employers opening in Horry County?
Employer locations went from 9,092 in 2017 to 10,313 in 2022, a rise of 13.4%, quicker than 90% of counties. The SEO-buying categories moved +20.1% over the same years. New openings mean new owners deciding who will handle their marketing.
Should an agency in Horry County care about new construction?
Horry County permitted 6,511 housing units in 2025, 163.8 per 10,000 residents, more than 99% of counties. Contractors and real estate offices follow that activity, and both are on the usual prospect list. Home services in Horry County number 393 locations.
What should an agency charge clients in Horry County?
That is your decision: our side is $1,250 to start and $300 a month per client once 100 or more of the client's keywords are on page 1. For context, median household income in Horry County is $68,684, above 56% of counties, and 74.4% of employer locations have fewer than 10 staff.
How many town pages might one client in Horry County need?
It depends on where the client works. Horry County has 5 places above 2,500 residents and 3 above 10,000, led by Myrtle Beach, Conway, North Myrtle Beach. A client selling six services across all 5 would have 30 service-and-town combinations, well within the roughly 1,000 pages the startup fee covers per client.
Is the 10% volume tier realistic in Horry County?
Ten clients is one in about 127 of the 1,273 small locations in Horry County's SEO-buying categories, and twenty clients (the 20% tier) one in about 64. Seen as a share of the pool, the tiers do not require a large slice of the market. Discounts apply to both the $1,250 startup and the $300 monthly fee.
Which client type should an agency in Horry County approach first?
On counts and density, real estate offices lead in Horry County with 470 small locations, followed by landscaping and cleaning firms (258) and home-service firms (322). That is a starting order and no more.
Next door
Markets Around Horry County
Counties that border or sit near Horry County, with the miles between their centers:
- Marion County, SC (25 miles away; 28,508 people; LROI 12.0)
- Columbus County, NC, 31 miles out, 50,121 residents, score 24.3
- Georgetown County, SC: 65,731 residents, scoring 78.9, 39 miles away
- Dillon County, SC (40 miles away; 27,698 people; LROI 12.0)
Get in Touch
Start Horry County White Label SEO the Right Way
Bring your current client list and your target counties. We will price the first two clients and show what ten would look like. Start from the pricing request, ring 610-825-4363 or email hello@getphound.com.